Getting your website approved by Google AdSense can feel like navigating a minefield—especially after getting repeatedly rejected. But don’t lose hope. Many publishers face multiple rejections before landing that coveted approval. The key is diagnosing the issues, making deliberate improvements, and reapplying only when your site truly meets Google’s standards.
In this article, we’ll explore why AdSense often rejects websites, what steps you should take to correct those problems, and how to prepare for a successful reapplication.
Common Reasons AdSense Rejects Websites
Here are the most frequent reasons your application may be denied:
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Insufficient or thin content: If your site lacks depth—few articles, short posts, or pages that offer little value—AdSense may reject it.
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Low-quality or duplicate content: Content copied from elsewhere or written without original insight often fails.
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Missing essential pages: Absence of pages like Privacy Policy, About Us, Contact Us, and Terms of Service is a red flag.
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Poor user experience: Overly cluttered design, difficult navigation, broken links, or intrusive pop-ups can lead to rejection.
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Unstable uptime or technical issues: If parts of your site are inaccessible or frequently down, reviewers may disqualify it.
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Non-organic or suspicious traffic: Relying on paid traffic, bots, or unnatural traffic sources can generate red flags.
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Violations of AdSense content policies: Content involving adult themes, hate speech, copyrighted media without rights, or deceptive elements is disallowed.
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Website too new or low authority: If your site is freshly launched or lacks sufficient traffic, Google may see it as untested.
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Missing code or improper integration: If you didn’t correctly place AdSense’s verification code or site tag, Google can’t confirm ownership.
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Multiple AdSense accounts or eligibility issues: You must be over 18, own the site, and follow Google’s program rules.
Step-by-Step Strategy to Get Approved
Here’s a structured plan you can follow:
1. Review the rejection email (if any)
AdSense usually sends a short explanation (e.g. “does not meet program criteria”). Use that as your starting point.
2. Audit your content
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Ensure each post or page is original, well-written, and informative (aim for 800–1,500 words or more where relevant).
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Remove or improve any low-value or duplicate articles.
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Add content in your niche that demonstrates your expertise, authority, and trustworthiness.
3. Add essential pages
Include and properly link these pages:
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Privacy Policy
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About Us
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Contact Us
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Terms & Conditions (or Terms of Service)
Make these easy to find in your navigation or footer.
4. Improve user experience & design
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Make navigation intuitive (menus, categories, breadcrumbs).
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Clean up clutter: limit pop-ups, excessive banners, or auto-play ads.
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Ensure your site is responsive (works well on mobile).
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Fix broken links, missing images, layout glitches.
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Optimize page load time (compress images, enable caching, use fast hosting).
5. Verify your site and add the AdSense tag
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Confirm that you correctly inserted the AdSense verification or site code in your HTML (usually in the
<head>section). -
Use Google Search Console to verify site ownership.
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Ensure there is no interfering script that blocks the AdSense code from loading.
6. Build genuine, organic traffic
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Focus on SEO: keyword research, internal linking, meta optimization.
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Promote via social media, guest posts, collaborations.
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Avoid buying low-quality traffic or using bots.
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Aim for steady engagement (comments, shares, return visitors).
7. Let the site mature (if needed)
If your site is only a few weeks old or lacks user activity, wait until you have:
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More content (e.g. 20–50 solid posts)
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Consistent traffic (real users)
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Social proof or user interaction (comments, shares)
8. Do a final compliance check
Go through Google’s AdSense Program Policies and make sure:
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You have no policy violations anywhere
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Your content and layout are clean and clear
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You don’t ask users to click ads
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You don’t host disallowed content
9. Resubmit your application
Once you’ve made all the fixes and have confidence your site meets the criteria, reapply. Don’t rush—submitting before you’re ready often leads to another rejection.
What to Do If You’re Still Rejected
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Take a break before resubmitting; give yourself time to improve.
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Join AdSense or webmaster forums (or communities) and ask peers for feedback.
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Consider showing your site to a trusted reviewer and ask for critique.
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If Google gives you any specific feedback in the rejection email, focus on exactly that.
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Continue iterating: add more content, strengthen your voice, and polish user experience.
Final Thoughts
Getting Google AdSense approval often isn’t a one-and-done process. Many publishers face multiple rejections before succeeding. The difference lies in how seriously you treat those rejections: as feedback. Diagnose the issues, fix them thoroughly, and only reapply when your site genuinely meets the standards. With patience, effort, and strategic improvements, you increase your chances of finally getting approved.