In today’s fast-moving digital world, content and campaign creation are no longer just for big brands with big budgets. Recognising this, Google (in collaboration with Google DeepMind) has launched an experimental new tool called Pomelli — designed to help small and medium-sized businesses (SMBs) generate polished, on-brand marketing assets quickly and affordably. This article unpacks what Pomelli is, why it’s worth your attention, and how you can start using it effectively.
What is Pomelli?
Pomelli is an AI-powered marketing assistant that does more than just template design. It works in three key phases:
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Brand DNA extraction – You provide the URL of your website (or other brand assets) and Pomelli scans and analyses your existing tone, visuals, colour palette, fonts and imagery to build what Google calls your “Business DNA”.
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Campaign idea generation – Based on that brand profile, the tool suggests tailored campaign ideas or allows you to input your own prompt for creative direction.
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Creative asset production & editing – Pomelli generates ready-to-use assets (social posts, banners, ads) consistent with your brand identity. It also allows you to tweak the text and visuals inside the platform before downloading your final versions.
The goal: enable businesses without large design or marketing teams to produce scalable, professional campaigns that remain authentic to their brand.
Why it matters
For many smaller businesses, marketing presents three common challenges: time constraints, budget limitations and creative inconsistency. Pomelli addresses all of them:
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Speed & volume: What once took hours or days waiting on an agency can now be done in minutes using AI-driven workflows.
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Affordability: With fewer manual steps and fewer external resources required, the cost of marketing may drop.
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Brand consistency: By analysing your brand DNA and enforcing it across assets, the tool helps maintain a coherent brand voice and look across channels.
If you’re running your own site, are a small business owner, or simply manage multiple brands, having an AI-powered “marketing department” at hand can have real impact.
How to get started: Step-by-step
Here’s how you can begin using Pomelli for your own brand:
1. Sign up and connect your website
Visit the Pomelli landing page (via Google Labs) and register for the public-beta. Provide your website’s URL so the system can begin analysing your brand content.
2. Allow brand analysis
Let Pomelli scan your site’s pages, images and copy. This creates your “Business DNA” profile: your brand colours, images, fonts, tone of voice and overall visual language.
3. Generate and review assets
The tool will create a variety of marketing assets—graphics, posts, banners—tailored to the selected campaign idea and your brand identity. Review the options and choose the ones you like.
4. Choose or input a campaign idea
Once your brand profile is ready, you’ll get suggestions from Pomelli for campaign themes (e.g., “Holiday promotion for new customers”, “Story-driven brand reveal”). You can pick one of these or type a custom prompt to steer the tool.
5. Edit and customise
Use the built-in editor to adjust wording, swap images, tweak layouts or refine colours to your liking. You still keep control and can fine-tune before finalising.
6. Download and deploy
Once you’re satisfied, download the assets and upload them to your social channels, website or ad campaigns. That’s the final step.
Practical tips & best practices
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Invest time in your brand DNA: The quality of your scan and subsequent results depend on how well your website reflects your brand (clear visuals, consistent copy, defined tone).
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Use a clear campaign objective: Prompt the tool with a specific goal (“increase newsletter sign-ups by 20%”, “launch product line to Gen Z audience”) and Pomelli will perform better.
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Edit deliberately: Don’t just accept the first asset—review and tweak. Small adjustments can make a big difference in brand voice and impact.
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Maintain asset diversity: Generate several variations of each asset (image sizes, copy angles) to test across channels.
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Track performance: After deployment, monitor how assets perform (click-through, engagement). This insight will help you refine future prompts and creative direction.
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Recognise limitations: Because Pomelli is in experiment phase, it may not yet support all languages, advanced video formats or complex brand guidelines. Use it as a complementary tool, not a full agency replacement.
Who should use Pomelli?
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SMB owners juggling many roles and lacking a dedicated marketing team.
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Website owners (like bloggers, niche businesses) who need brand-cohesive visuals and copy but have limited design resources.
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Agencies or freelancers serving multiple small clients who could streamline repetitive campaigns.
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Anyone experimenting with new marketing channels who wants to produce creatives quickly without starting from scratch.
Limitations & what to watch
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Language support: Initially available in English and certain geographies (U.S., Canada, Australia, New Zealand).
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Asset type scope: Focused on social media posts and standard visuals; advanced video or multimedia may not yet be supported.
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Brand complexity: If your brand has very intricate guidelines or requires bespoke artistic direction, this tool might not yet replace dedicated creative hire.
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Beta nature: As an experiment, expect occasional bugs, changes in UX, or evolving pricing/licensing terms.
Conclusion
Pomelli offers a meaningful step toward democratizing marketing for smaller organisations. By automating brand-extraction, idea generation and asset creation, it empowers companies to act faster, stay consistent and reduce marketing friction. While not a full substitute for a seasoned creative team, it’s a powerful tool for many businesses that need to move quickly with limited resources. If you’re ready to elevate your campaign game without waiting on designers or agencies, give it a try and let the tool spark your next brand-worthy campaign.